Some are baffling, such as Thrive City - “The Official Surrounding District of Chase Center,” according to a news release last month from the Golden State Warriors and Kaiser Permanente. We’re in a region with an abundance of deep-pocketed corporations and institutions seeking attention - and where the branding of buildings and spaces continues to take new forms. None of these marketing monikers were visible five years ago, and they symbolize the changing city every bit as much as the glassy towers that have sprouted near the Bay Bridge. One block to the west, Blue Shield of California Theater recently debuted at the corner of Howard and Third streets, six blocks north of Oracle Park, which itself is eight blocks north of soon-to-open Thrive City.ĭon’t have time to walk? Hop on a Ford GoBike. The glassy buildings around it are adorned with corporate logos for Deloitte, BlackRock, Trulia and Slack.
The park also features a 1,200-foot interactive Bus Jet Fountain, which is triggered by buses moving through the terminal below and uplit by LED strip lights.After all, this buoyantly landscaped aerie bears the official name of Salesforce Park, which in turn is the rooftop of Salesforce Transit Center. Speakers, wi-fi antennas, cameras, and fire alarm strobes were integrated into the light columns to eliminate visual clutter and prevent distraction from the landscape. Illuminated light columns with frosted lenses cast a soft, warm glow across walking paths and landscape. To enable the park to be active both day and night, HLB conducted careful study of illuminance levels, contrast ratios, and glare to ensure occupant comfort and safety throughout the park during evening hours. The 5.4-acre park features a half mile long walking path, children’s playground, retail areas, and a variety of seating areas, providing respite and activity for park patrons. Capping the rooftop of the Salesforce Transit Center, the iconic Salesforce Park serves as a central gathering place for residents of San Francisco.
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